Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status…
A little apprehensive...and a little amused..! But then within just a couple of hours i could see all my girl frends have colors as their status messages..and lo .. there was i with BLACK as my status message. Usually i do not overshare, most of us dnt ..but when it is for a good cause..why stay behind !
The campaign has marked the first successful use of Facebook status updates with very few words to send a powerful message across.. the message about BREAST CANCER AWARENESS.
Breast cancer, is one form of cancer that is easily curable if diagnosed in the early stages...and lack of awareness is one of the major reasons for its spread. And the disease is not uncommon ...one n every 9 women is affected ! So if this campaign helps even one woman ...just one ..is it not worth the effort ?
The campaign has been a landmark in viral marketing and has served as a fast, free and fun way for women to raise awareness about breast cancer and remind other women to get themselves examined....The thought of the disease crossed our minds more than, on any other normal day and even though it fell on deaf ears ..it helped many even if just for a few moments.
Simultaneously...the back lash against the campaign has also started wd hate groups and grps like i dnt want to know the color of your bra being started...but frends...there is a cause associated with it ...and the least we can do is spread awareness !
So girls gear up and jopin the campaign :)
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